{"id":8948,"date":"2016-04-11T11:52:02","date_gmt":"2016-04-11T09:52:02","guid":{"rendered":"https:\/\/www.fontionnel.sk\/?page_id=8948"},"modified":"2016-05-06T09:30:38","modified_gmt":"2016-05-06T07:30:38","slug":"zasady-pouzivania-suborov-cookies","status":"publish","type":"page","link":"https:\/\/www.fontionnel.sk\/cz\/zasady-pouzivani-souboru-cookies\/","title":{"rendered":"Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookies"},"content":{"rendered":"<p>Tato webov\u00e1 str\u00e1nka (&#8220;Str\u00e1nka&#8221;) je provozov\u00e1na spole\u010dnost\u00ed Fontionnel&amp;Co s.r.o., se s\u00eddlem Ernestov\u00e1 ba\u0161ta 2, Nov\u00e9 Z\u00e1mky 940 01, Slovensk\u00e1 republika.\u00a0P\u0159ed pou\u017eit\u00edm t\u00e9to Str\u00e1nky si pros\u00edm pozorn\u011b p\u0159e\u010dt\u011bte tuto politiku, proto\u017ee vysv\u011btluje jak se zpracov\u00e1vaj\u00ed osobn\u00ed \u00fadaje a jak pou\u017e\u00edvaj\u00ed cookies. Pou\u017e\u00edv\u00e1n\u00ed t\u00e9to Str\u00e1nky znamen\u00e1, \u017ee s touto strategi\u00ed souhlas\u00edte.<\/p>\n<p style=\"text-align: center;\"><strong>Druh zpracov\u00e1van\u00fdch dat \/ odkazy na jin\u00e9 webov\u00e9 str\u00e1nky<\/strong><\/p>\n<p>Fontionnel&amp;Co s.r.o. se star\u00e1 o va\u0161e soukrom\u00ed. Prost\u0159ednictv\u00edm t\u00e9to Str\u00e1nky se neshroma\u017e\u010fuj\u00ed ani nezpracov\u00e1vaj\u00ed \u017e\u00e1dn\u00e9 osobn\u00ed \u00fadaje o n\u00e1v\u0161t\u011bvn\u00edc\u00edch na\u0161ich str\u00e1nek, pokud se sami nerozhodnete tyto \u00fadaje uv\u00e9st. Poskytov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f na na\u0161ich internetov\u00fdch str\u00e1nk\u00e1ch je dobrovoln\u00e9, pokud je v\u0161ak poskytnete, tak z\u00e1rove\u0148 d\u00e1v\u00e1te povolen\u00ed pou\u017e\u00edt tyto informace na d\u00e1le uveden\u00e9 \u00fa\u010dely. Neposkytnut\u00ed n\u011bkter\u00fdch \u00fadaj\u016f m\u016f\u017ee m\u00edt za n\u00e1sledek, \u017ee V\u00e1m nebudeme schopni poskytnout v\u00e1mi po\u017eadovanou slu\u017ebu. Pokud se rozhodnete uv\u00e9st osobn\u00ed \u00fadaje na str\u00e1nk\u00e1ch, nap\u0159\u00edklad vypln\u011bn\u00edm internetov\u00e9ho formul\u00e1\u0159e nebo zasl\u00e1n\u00edm zpr\u00e1vy elektronickou po\u0161tou, tyto budou pou\u017eity na poskytnut\u00ed v\u00e1mi po\u017eadovan\u00fdch informac\u00ed nebo slu\u017eeb, p\u0159\u00edpadn\u011b na odpov\u011b\u010f na va\u0161i zpr\u00e1vu elektronick\u00e9 po\u0161ty. Rozsah V\u00e1mi uv\u00e1d\u011bn\u00fdch \u00fadaj\u016f se m\u016f\u017ee m\u011bnit v z\u00e1vislosti na aktivit kter\u00e9 prov\u00e1d\u00edte jako n\u00e1v\u0161t\u011bvn\u00edci na\u0161ich str\u00e1nek.<\/p>\n<p style=\"text-align: center;\"><strong>Shroma\u017e\u010fov\u00e1n\u00ed a vyu\u017e\u00edv\u00e1n\u00ed informac\u00ed , pou\u017eit\u00ed cookies<\/strong><\/p>\n<p>Pro optimalizaci t\u00e9to Str\u00e1nky z hlediska syst\u00e9mov\u00e9ho v\u00fdkonu, pou\u017eitelnosti a poskytov\u00e1n\u00ed u\u017eite\u010dn\u00fdch informac\u00ed o na\u0161ich produktech a slu\u017eb\u00e1ch , jsou automaticky shroma\u017e\u010fov\u00e1ny a uchov\u00e1v\u00e1ny informace v log souborech ve Va\u0161em po\u010d\u00edta\u010di. To zahrnuje adresu Internetov\u00fd Protokol (IP), typ prohl\u00ed\u017ee\u010de a jazykov\u00e9 nastaven\u00ed, opera\u010dn\u00ed syst\u00e9m, slu\u017eeb internetu (ISP) a datum\/\u010das. Tyto informace jsou pou\u017e\u00edv\u00e1ny pro efektivn\u00ed spr\u00e1vu a nastaven\u00ed. Shrom\u00e1\u017ed\u011bn\u00e9 informace mohou b\u00fdt pou\u017eity pro marketingov\u00e9 a reklamn\u00ed slu\u017eby a komunikaci (nap\u0159\u00edklad optimalizaci a zlep\u0161en\u00ed u\u017eivatelsk\u00e9ho prost\u0159ed\u00ed, poskytuj\u00edc\u00ed atraktivn\u011bj\u0161\u00ed nab\u00eddky a slu\u017eby).<br \/>\nTato Str\u00e1nka, e &#8211; mailov\u00e9 zpr\u00e1vy, online slu\u017eby, reklamy a interaktivn\u00ed aplikace mohou pou\u017e\u00edvat &#8220;cookies&#8221; pro optimalizaci na\u0161ich slu\u017eeb.<\/p>\n<h3 style=\"text-align: center;\">Co jsou soubory cookies<\/h3>\n<p>Za \u00fa\u010delem zlep\u0161en\u00ed poskytovan\u00fdch slu\u017eeb pro V\u00e1s vyu\u017e\u00edvaj\u00ed na\u0161e str\u00e1nky soubory cookie. Soubory cookies jsou mal\u00e9 textov\u00e9 soubory, kter\u00e9 se um\u00edst\u00ed v po\u010d\u00edta\u010di, nebo za\u0159\u00edzen\u00ed p\u0159i n\u00e1v\u0161t\u011bv\u011b na\u0161\u00ed webov\u00e9 str\u00e1nky. Pou\u017e\u00edv\u00e1n\u00edm soubor\u016f cookies nedoch\u00e1z\u00ed k poru\u0161ov\u00e1n\u00ed z\u00e1kona \u010d. 122\/2013 CFU o ochran\u011b osobn\u00edch \u00fadaj\u016f, jeliko\u017e jejich pou\u017e\u00edv\u00e1n\u00edm neshroma\u017e\u010fujeme osobn\u00ed \u00fadaje a ani je neposkytujeme t\u0159et\u00edm stran\u00e1m. Ka\u017ed\u00fd u\u017eivatel prohl\u00ed\u017een\u00edm na\u0161\u00ed webov\u00e9 str\u00e1nky souhlas\u00ed s jejich pou\u017e\u00edv\u00e1n\u00edm a ukl\u00e1d\u00e1n\u00edm do jeho prohl\u00ed\u017ee\u010de. O t\u00e9to skute\u010dnosti je upozorn\u011bn p\u0159i n\u00e1v\u0161t\u011bv\u011b na\u0161\u00ed webov\u00e9 str\u00e1nky a sv\u016fj souhlas projevuje dal\u0161\u00edm prohl\u00ed\u017een\u00edm na\u0161\u00ed webov\u00e9 str\u00e1nky.<\/p>\n<p style=\"text-align: center;\"><strong>Soubory cookies pom\u00e1haj\u00ed nap\u0159.:<\/strong><\/p>\n<div><\/p>\n<ul class=\"card-list\">\n<li>ke spr\u00e1vn\u00e9 funk\u010dnosti na\u0161ich str\u00e1nek, aby bylo mo\u017en\u00e9 dokon\u010dit proces n\u00e1kupu s co nejmen\u0161\u00edmi komplikacemi;<\/li>\n<li>p\u0159i zapamatov\u00e1n\u00ed p\u0159ihla\u0161ovac\u00edch \u00fadaj\u016f na\u0161ich z\u00e1kazn\u00edk\u016f, tak\u017ee je nemus\u00ed znovu zad\u00e1vat;<\/li>\n<li>p\u0159i zji\u0161\u0165ov\u00e1n\u00ed, kter\u00e9 str\u00e1nky a funkce pou\u017e\u00edvaj\u00ed n\u00e1v\u0161t\u011bvn\u00edci nej\u010dast\u011bji; na z\u00e1klad\u011b toho m\u016f\u017eeme co nejl\u00e9pe p\u0159izp\u016fsobit na\u0161i nab\u00eddku Va\u0161im po\u017eadavk\u016fm;<\/li>\n<li>pom\u00e1haj\u00ed n\u00e1m zjistit, kter\u00e9 reklamy si n\u00e1v\u0161t\u011bvn\u00edci nej\u010dast\u011bji prohl\u00ed\u017eej\u00ed, aby se jim p\u0159i proch\u00e1zen\u00ed str\u00e1nek nezobrazovala st\u00e1le stejn\u00e1 reklama, p\u0159\u00edpadn\u011b aby se jim nezobrazovala reklama na zbo\u017e\u00ed, o kter\u00e9 nemaj\u00ed z\u00e1jem.<\/li>\n<\/ul>\n<p><\/div>\n<p>Dal\u0161\u00ed obecn\u00e9 informace k soubor\u016fm cookie najdete nap\u0159. <a href=\"https:\/\/cs.wikipedia.org\/wiki\/HTTP_cookie\">zde<\/a><\/p>\n<p style=\"text-align: center;\"><strong>Jak\u00e9 soubory cookie pou\u017e\u00edv\u00e1me :<\/strong><\/p>\n<p>Soubory cookie pou\u017e\u00edvan\u00e9 na na\u0161ich str\u00e1nk\u00e1ch je mo\u017en\u00e9 z hlediska jejich trvanlivosti rozd\u011blit na dva z\u00e1kladn\u00ed typy. Kr\u00e1tkodob\u00e9 tzv. &#8220;Session cookie&#8221; kter\u00e9 jsou pouze do\u010dasn\u00e9 a z\u016fst\u00e1vaj\u00ed ulo\u017een\u00e9 ve va\u0161em prohl\u00ed\u017ee\u010di pouze do t\u00e9 doby, dokud prohl\u00ed\u017ee\u010d zav\u0159ete, a dlouhodob\u00e9 tzv. &#8220;Persistent cookie&#8221;, kter\u00e9 z\u016fst\u00e1vaj\u00ed ulo\u017een\u00e9 ve va\u0161em za\u0159\u00edzen\u00ed mnohem d\u00e9le nebo pokud jejich ru\u010dn\u011b neodstran\u00edte (doba ponech\u00e1n\u00ed soubor\u016f cookie ve va\u0161em za\u0159\u00edzen\u00ed z\u00e1vis\u00ed na nastaven\u00ed samotn\u00e9 cookie a nastaven\u00ed Va\u0161eho prohl\u00ed\u017ee\u010de) .<\/p>\n<p>Z hlediska funkce, kterou jednotliv\u00e9 cookie pln\u00ed, je mo\u017en\u00e9 cookie rozd\u011blit na:<\/p>\n<div><\/p>\n<ul class=\"card-list\">\n<li>konverzn\u00ed, kter\u00e9 n\u00e1m umo\u017e\u0148uj\u00ed analyzovat v\u00fdkon r\u016fzn\u00fdch prodejn\u00edch kan\u00e1l\u016f;<\/li>\n<li>trackingov\u00e9 (sledovac\u00ed), kter\u00e9 v kombinaci s konverzn\u00edmi pom\u00e1haj\u00ed analyzovat v\u00fdkon r\u016fzn\u00fdch prodejn\u00edch kan\u00e1l ;<\/li>\n<li>remarketingov\u00e9, kter\u00e9 pou\u017e\u00edv\u00e1me pro personalizaci obsahu reklam a jejich spr\u00e1vn\u00e9mu zac\u00edlen\u00ed;<\/li>\n<li>analytick\u00e9, kter\u00e9 n\u00e1m pom\u00e1haj\u00ed zv\u00fd\u0161it u\u017eivatelsk\u00e9 pohodl\u00ed na\u0161eho webu t\u00edm, \u017ee pochop\u00edme, jak jej u\u017eivatel\u00e9 pou\u017e\u00edvaj\u00ed;<\/li>\n<li>esenci\u00e1ln\u00ed, kter\u00e9 jsou d\u016fle\u017eit\u00e9 pro z\u00e1kladn\u00ed funk\u010dnost webu.<\/li>\n<\/ul>\n<p><\/div>\n<p>N\u011bkter\u00e9 soubory cookie mohou shroma\u017e\u010fovat informace, kter\u00e9 jsou n\u00e1sledn\u011b vyu\u017eity t\u0159et\u00edmi stranami a kter\u00e9 nap\u0159. p\u0159\u00edmo podporuj\u00ed na\u0161e reklamn\u00ed aktivity (tzv. &#8220;cookie t\u0159et\u00edch stran&#8221;). Nap\u0159\u00edklad informace o produktech kupovan\u00fdch n\u00e1v\u0161t\u011bvn\u00edky na na\u0161ich str\u00e1nk\u00e1ch mohou b\u00fdt zobrazeny reklamn\u00ed agenturou, abychom mohli l\u00e9pe p\u0159izp\u016fsobit zobrazen\u00ed internetov\u00fdch reklamn\u00edch banner\u016f na V\u00e1mi zobrazovan\u00fdch webov\u00fdch str\u00e1nk\u00e1ch. Podle t\u011bchto \u00fadaj\u016f V\u00e1s v\u0161ak nen\u00ed mo\u017en\u00e9 identifikovat.<\/p>\n<p style=\"text-align: center;\"><strong>Jak odm\u00edtnout pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie<\/strong><\/p>\n<p>Pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie je mo\u017en\u00e9 nastavit pomoc\u00ed Va\u0161eho internetov\u00e9ho prohl\u00ed\u017ee\u010de. V\u011bt\u0161ina prohl\u00ed\u017ee\u010d\u016f soubory cookie automaticky p\u0159ij\u00edm\u00e1 ji\u017e ve \u00favodn\u00edm nastaven\u00ed. Soubory cookie lze pomoc\u00ed Va\u0161eho webov\u00e9ho prohl\u00ed\u017ee\u010de odm\u00edtnout nebo nastavit pouze n\u011bkter\u00e9 soubory cookie.<\/p>\n<p><strong>Informace o prohl\u00ed\u017ee\u010d\u00edch a o zp\u016fsobu nastaven\u00ed p\u0159edvoleb pro soubory cookie m\u016f\u017eete nal\u00e9zt na n\u00e1sleduj\u00edc\u00edch webov\u00fdch str\u00e1nk\u00e1ch:<\/strong><\/p>\n<p><a href=\"https:\/\/support.google.com\/accounts\/answer\/61416?hl=sk\">Chrome<\/a><br \/>\n<a href=\"https:\/\/support.mozilla.org\/sk\/kb\/Spr%C3%A1va%20cookies\">Firefox<\/a><br \/>\n<a href=\"https:\/\/support.microsoft.com\/sk-sk\/kb\/283185\">Internet Explorer<\/a><br \/>\n<a href=\"https:\/\/support.google.com\/?hl=sk\">Android<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Tato webov\u00e1 str\u00e1nka (&#8220;Str\u00e1nka&#8221;) je provozov\u00e1na spole\u010dnost\u00ed Fontionnel&amp;Co s.r.o., se s\u00eddlem Ernestov\u00e1 ba\u0161ta 2, Nov\u00e9 Z\u00e1mky 940 01, Slovensk\u00e1 republika.\u00a0P\u0159ed&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8948","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.fontionnel.sk\/cz\/wp-json\/wp\/v2\/pages\/8948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fontionnel.sk\/cz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.fontionnel.sk\/cz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.fontionnel.sk\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fontionnel.sk\/cz\/wp-json\/wp\/v2\/comments?post=8948"}],"version-history":[{"count":5,"href":"https:\/\/www.fontionnel.sk\/cz\/wp-json\/wp\/v2\/pages\/8948\/revisions"}],"predecessor-version":[{"id":9104,"href":"https:\/\/www.fontionnel.sk\/cz\/wp-json\/wp\/v2\/pages\/8948\/revisions\/9104"}],"wp:attachment":[{"href":"https:\/\/www.fontionnel.sk\/cz\/wp-json\/wp\/v2\/media?parent=8948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}